Offering financing to roofing customers is one of the most effective ways to increase your average job value and close rate. But choosing the right financing partner matters — the dealer fees, homeowner terms, application process, and contractor requirements vary significantly between providers. Here's an honest look at GreenSky, Hearth, and Mosaic.
Note: Financing program terms change frequently. Verify current rates and requirements directly with each provider before making a decision.
GreenSky
GreenSky is one of the largest home improvement financing platforms in the U.S., backed by Goldman Sachs. They're widely used in roofing, HVAC, windows, and other home improvement verticals.
How it works for contractors
You apply to become a GreenSky merchant. Once approved, you get access to their contractor portal where you can initiate financing applications for customers on-site — from a tablet, phone, or computer. The homeowner completes the application (typically a soft pull first, then a hard pull for approval), gets a credit decision in minutes, and signs the loan agreement.
Homeowner terms available
- Same-as-cash (deferred interest) products: 6, 12, 18, or 24 months at 0% interest if paid in full within the promo period
- Reduced payment (interest-bearing) products: fixed monthly payment at various APR rates and term lengths (60, 84, 120, 144 months)
Dealer fees
GreenSky charges the contractor a dealer fee for each funded loan. The fee varies by product:
- Same-as-cash (12 months): approximately 6–8% dealer fee
- Same-as-cash (18–24 months): approximately 9–12% dealer fee
- Reduced payment (interest-bearing): typically 3–5%
These fees are the cost of offering the financing. Most contractors build the expected dealer fee into their pricing for jobs where financing is offered.
Contractor requirements
- Contractor license verification
- General liability insurance
- Background check on the business and principals
- Minimum time in business (typically 1–2 years)
Best for
Established roofing companies with a track record. GreenSky's underwriting is strong, which means good approval rates for homeowners. The brand recognition (backed by Goldman Sachs) can help with homeowner trust.
Hearth
Hearth is a fintech platform designed specifically for home improvement contractors. Unlike GreenSky (which is a lender), Hearth is a marketplace — it connects homeowners with multiple lenders to find the best available offer, and only shows the homeowner options they pre-qualify for.
How it works for contractors
You share a Hearth link (via text, email, or QR code) with the homeowner. They complete a 2-minute application on their own device. Hearth shows them the loan options they pre-qualify for from multiple lenders. They choose and complete the application. You receive confirmation when the loan is funded.
Homeowner terms available
Because Hearth is a marketplace with multiple lenders, the terms vary by homeowner creditworthiness:
- APR range: 0% promotional to 36% for lower credit scores
- Loan terms: 24 to 120 months
- Loan amounts: typically $1,000–$100,000
Dealer fees
Hearth does not charge the contractor a traditional dealer fee. Instead, the platform charges lenders for connecting them with qualified borrowers, and lenders build that cost into loan terms. For contractors, Hearth is often described as "free to offer" — though the lenders' rates to homeowners may be higher than a subsidized GreenSky product.
Contractor requirements
Lower barrier to entry than GreenSky. Hearth is designed to be accessible to smaller and newer contractors. Basic business verification is required.
Best for
Smaller or newer roofing companies that want to offer financing without paying dealer fees. Also strong for companies with a range of customer credit profiles — because Hearth searches multiple lenders, it can find options for homeowners who might not qualify for GreenSky's programs.
Mosaic
Mosaic is a specialized home improvement lender that has grown significantly through solar financing and has expanded into roofing, HVAC, and other categories. They offer contractor-branded financing programs with competitive terms.
How it works for contractors
Similar to GreenSky — you become a Mosaic contractor, get access to their portal, and initiate applications from the field. Mosaic emphasizes a fast application experience and quick decisions.
Homeowner terms available
- 0% interest products (same-as-cash) at 12–18 months
- Low-rate interest-bearing products (typically 6.99%–17.99% APR)
- Loan terms up to 15 years for larger projects
Dealer fees
Similar structure to GreenSky — dealer fees on same-as-cash products, lower or zero fees on interest-bearing products. Specific rates vary by contractor agreement.
Best for
Companies that want a clean digital experience and strong low-rate products. Mosaic has been competitive on consumer APR rates, which can be a differentiator when presenting options to homeowners.
Head-to-Head Comparison
If you want same-as-cash with strong approval rates: GreenSky
GreenSky's same-as-cash products are widely offered in the industry and homeowners recognize them. Approval rates are competitive for creditworthy homeowners. The dealer fee is real — build it in.
If you want low/no dealer fee: Hearth
Hearth's marketplace model means you're not paying a dealer fee on each funded loan. It's the right choice if you want to add financing as an option without pricing it into every job you offer it on.
If you want competitive consumer rates: Mosaic
Mosaic has been competitive on consumer APR. If a homeowner is taking an interest-bearing loan and the monthly payment matters, Mosaic's rates can make the math work for more homeowners.
Practical Recommendation
Most established roofing companies offer 2 options: a same-as-cash product (GreenSky or Mosaic) for homeowners who plan to pay it off quickly, and Hearth as a fallback for homeowners who don't qualify or want a longer term. Having both available covers the broadest range of customer situations.
Start with one platform, learn how to present it effectively, and add a second option once your reps are comfortable with the conversation.
Further Reading
- Offering Financing to Roofing Customers — Full guide to setting up and using financing as a close tool in your roofing business
- Same-as-Cash Financing Explained — Exactly how deferred interest works and the script for explaining it to homeowners
- How to Integrate Financing Into Your Proposal — Where to put the monthly payment and how to present it in person