ServiceTitan
Founded 2012 · Enterprise pricing; reported $400–$600+/user/month. Multi-year contracts common. Very high implementation costs.
ServiceTitan is the dominant platform for large multi-trade home service companies — HVAC, plumbing, electrical. It can support roofing but was not built for it. Best for companies doing $10M+ with multiple trades, a full operations team, and budget for enterprise software.
Strengths
- Most feature-complete enterprise field service platform on the market
- Excellent reporting and business intelligence
- Strong dispatch and technician management
- Works across HVAC, plumbing, electrical, and roofing
Weaknesses
- Extremely expensive — out of reach for most roofing companies
- Long implementation timelines (3–12 months)
- Complex and requires dedicated training to use effectively
- Not roofing-specific — supplement tracking, canvassing, and satellite measurement are minimal
- Requires multi-year contract commitments
Ketterly
Flat-rate team pricing from $250/month
Ketterly is purpose-built for roofing companies from startup to $10M. It delivers the operational depth roofing companies actually need — supplement tracking, storm tools, satellite measurement, and crew management — at a price that works without an enterprise budget.
Why teams switch
- Ketterly is built specifically for roofing — not a generic field service tool adapted for it
- Ketterly onboards in days, not months
- No long-term contracts, no per-seat surprises — flat-rate pricing from day one
- Ketterly has native satellite measurement, canvassing, and supplement tracking that ServiceTitan doesn't
Side by Side
Ketterly vs ServiceTitan: Feature Comparison
| Feature | ServiceTitan | Ketterly |
|---|---|---|
| Roofing-specific workflows | ||
| Flat-rate team pricing | ||
| No multi-year contract required | ||
| Week-1 onboarding | ||
| Insurance supplement tracking | Limited | |
| Built-in satellite measurement | ||
| Door-knocking & canvassing maps | ||
| Real-time job costing | ||
| Crew scheduling | ||
| Commission tracking | ||
| Enterprise reporting | Growing | |
| Multi-trade support | Roofing focus | |
| Online invoice payments |
Who ServiceTitan is best for
ServiceTitan is the dominant platform for large multi-trade home service companies — HVAC, plumbing, electrical. It can support roofing but was not built for it. Best for companies doing $10M+ with multiple trades, a full operations team, and budget for enterprise software.
Target: Large multi-trade service companies doing $5M+ with dedicated operations and IT staff
Pricing
What You Actually Pay
ServiceTitan Pricing
Enterprise pricing; reported $400–$600+/user/month. Multi-year contracts common. Very high implementation costs.
Ketterly Pricing
Flat-rate team pricing: $250/month up to 3 users, $425 up to 5, $800 up to 10, $1,500 up to 20. No per-seat surprises. No hidden fees. No sales call required to get started.
See full pricing →Frequently Asked
Common Questions: Ketterly vs ServiceTitan
Is ServiceTitan good for roofing companies?
ServiceTitan is a powerful enterprise platform, but it was built for multi-trade service companies — primarily HVAC, plumbing, and electrical. Roofing-specific features like supplement tracking, canvassing, and satellite measurement are minimal. Most roofing companies find it over-engineered and overpriced for their needs.
How much does ServiceTitan cost vs Ketterly?
ServiceTitan enterprise pricing is typically $400–$600+/user/month, plus significant implementation and training costs. Ketterly uses flat-rate pricing from $250/month for a small team — often 10x less expensive for comparable roofing functionality.
What are the best ServiceTitan alternatives for roofing?
The top alternatives for roofing companies specifically are Ketterly (full-stack roofing CRM), AccuLynx (enterprise restoration), and JobNimbus (flexible mid-market). Ketterly is the strongest choice for companies that want roofing-native features at a predictable flat rate.
Can a small roofing company use ServiceTitan?
Technically yes, but it's cost-prohibitive and over-complex for most companies under $5M. The implementation timeline alone (often 3–6 months) and contract requirements make it impractical for growing roofing teams.