Roofr
Founded 2018 · Free plan available. Paid plans from ~$89/month per seat. Measurement reports sold à la carte.
Roofr is built for residential retail roofers who primarily sell replacement roofs out-of-pocket (not insurance claims). If your business is 80%+ retail and you need a fast, beautiful proposal experience, Roofr excels. The free plan makes it easy to try.
Strengths
- Very fast satellite measurement to proposal workflow
- Free plan to get started
- Clean customer-facing proposal presentation
- Integrated material ordering
Weaknesses
- Not built for insurance restoration or supplement tracking
- No door-to-door canvassing or storm hail mapping
- No crew scheduling or subcontractor management
- No job costing or profitability tracking
- Per-seat pricing and à la carte measurement costs add up
Ketterly
Flat-rate team pricing from $250/month
Ketterly is built for roofing companies handling both retail and insurance restoration. It includes satellite measurement, insurance supplement tracking, door-to-door canvassing, and crew management — all in one platform at a flat monthly rate.
Why teams switch
- Ketterly handles both retail and insurance restoration in one platform
- Ketterly includes door-knocking maps with hail overlays for storm work
- Ketterly has crew scheduling, sub management, and real-time job costing
- Ketterly's flat-rate pricing is more predictable than Roofr's per-seat + à la carte model
Side by Side
Ketterly vs Roofr: Feature Comparison
| Feature | Roofr | Ketterly |
|---|---|---|
| Flat-rate team pricing | ||
| Free plan | ||
| Insurance supplement tracking | ||
| Built-in satellite measurement | ||
| Door-knocking & canvassing maps | ||
| Real-time job costing | ||
| Subcontractor / 1099 crew management | ||
| Commission tracking | ||
| Crew scheduling | ||
| Mobile iOS & Android app | ||
| Digital estimate & e-signature | ||
| Online invoice payments |
Who Roofr is best for
Roofr is built for residential retail roofers who primarily sell replacement roofs out-of-pocket (not insurance claims). If your business is 80%+ retail and you need a fast, beautiful proposal experience, Roofr excels. The free plan makes it easy to try.
Target: Residential retail roofers who want to close faster with instant satellite proposals
Pricing
What You Actually Pay
Roofr Pricing
Free plan available. Paid plans from ~$89/month per seat. Measurement reports sold à la carte.
Ketterly Pricing
Flat-rate team pricing: $250/month up to 3 users, $425 up to 5, $800 up to 10, $1,500 up to 20. No per-seat surprises. No hidden fees. No sales call required to get started.
See full pricing →Frequently Asked
Common Questions: Ketterly vs Roofr
What does Roofr cost compared to Ketterly?
Roofr offers a free plan but charges per seat (from ~$89/seat/month) and sells satellite measurement reports à la carte. Ketterly uses flat-rate team pricing starting at $250/month for up to 3 users with satellite measurement included. For active teams doing several measurements per week, Ketterly's all-in pricing is often lower.
Does Ketterly have the same fast satellite proposal as Roofr?
Yes. Ketterly generates proposals from satellite measurements in the same workflow, with digital e-signature and customer-facing presentation built in.
Can Roofr handle insurance restoration jobs?
Roofr is primarily designed for retail roofing. It doesn't have built-in supplement tracking, adjuster workflows, or documentation tools. Ketterly handles both retail and insurance restoration in the same platform.
Which is better for a new roofing company — Roofr or Ketterly?
If you're purely retail and just starting out, Roofr's free plan is a low-cost way to get organized. If you plan to pursue storm restoration or scale a sales team with door-knocking, Ketterly is built for that from day one.