The CRM Built for Roofing Companies

Generic CRMs make roofers work around them. Ketterly works the way a roofing company actually runs — from canvassing and storm leads to signed contracts, crews on roofs, and paid invoices.

app.ketterly.com

A pipeline that matches your sales process

Track leads through the exact stages your team uses — new, inspected, quoted, signed, in production, paid. Drag and drop to update, and nothing falls through the cracks.

Every lead source in one place

Door knocking, referrals, website forms, and storm response all feed the same pipeline, so you can see which sources actually turn into revenue.

Built-in analytics and forecasting

Sales performance, revenue forecasts, close rates by rep, and team productivity — without exporting spreadsheets.

Multi-location and role-based access

Run multiple branches under one account with location-level permissions, so reps see their territory and owners see everything.

How It Works

  1. 1

    Capture leads from door knocking, referrals, or your website.

  2. 2

    Work them through your pipeline with notes, photos, and activity history.

  3. 3

    Quote, schedule, invoice, and get paid — all from the same record.

Frequently Asked Questions

See Ketterly on your own roofs

Book a 30-minute demo and we’ll walk through your sales process, measure a real roof, and show you exactly how your team would use it.