If you've searched for GAF QuickMeasure, you're probably in one of two spots: someone asked you to order a roof measurement report, or you're tired of paying for one on every lead. This guide covers what a QuickMeasure report is, what's in it, when ordering one makes sense, and how to get the same numbers into an estimate without a separate report for every property.
What GAF QuickMeasure Is
QuickMeasure is GAF's aerial roof measurement report. You request a report for a specific property address, and GAF returns a PDF built from aerial imagery of that roof rather than someone walking it with a tape. Rates, turnaround, and eligibility are set by GAF and have changed over time, so check GAF's current terms before you build it into a budget.
What's in a QuickMeasure Report
The PDF reports the numbers an estimate is built from:
- Total roof area — in square feet, which converts to roofing squares (100 square feet each)
- Roof facets — the count of separate roof planes, a quick read on how complex the roof is
- Predominant pitch — the slope most of the roof has
- Linear measurements — eaves, rakes, ridges, hips, and valleys, each in feet
- Materials pages — a materials summary that points to GAF products
When Ordering a Report Makes Sense
- You need a third-party document on file. A report from an outside source can back up your numbers on a bid or a claim.
- The roof is complicated. A second set of numbers on a many-facet roof is cheap insurance against a takeoff error.
- You're installing GAF systems and want the materials pages that go with them.
Where It Gets Expensive: One Report Per Property
A report is ordered property by property. That's fine for the jobs you're about to sell. It's a different calculation when you measure every lead — every web form fill, every homeowner who said "sure, come take a look," every address in a storm canvass. Most of those leads never sign, and you'd be paying to measure each one anyway.
The usual workaround is to skip measurements on early-stage leads and quote from rough square footage, which makes the first number you give a homeowner less accurate than it should be.
Alternatives to GAF QuickMeasure
Other paid report services
EagleView and Hover are the other well-known report services. They work the same basic way — you order a report per property — so the per-property tradeoff is the same, though each differs in method and deliverables. Hover, for example, builds a 3D model from smartphone photos instead of aerial imagery. For a deeper look at how these methods compare on accuracy, see Satellite vs Manual Roof Measurement.
Built-in satellite measurement
Ketterly's satellite roof measurement works from the address: enter it, and the roof is traced from satellite imagery and returned as area, squares, and pitch, ready to drop into a quote. It's included in every plan with no per-report fee, so measuring every lead — not only the ones likely to close — costs nothing extra. You can fine-tune the traced outline by hand before you generate a quote.
Draw it yourself
If you'd rather trace the facets yourself, Ketterly also lets you draw the roof on satellite imagery and calculates the areas from your outline. And if you measured on site, you can enter the numbers by hand.
Already Have a QuickMeasure Report?
You don't need to retype it. Ketterly reads uploaded GAF QuickMeasure, EagleView, and Hover reports automatically: it pulls in the roof area, pitch, roof complexity (from the facet count), and the eave, rake, ridge, hip, and valley lengths, and your estimate can use those quantities directly. Review the imported numbers before you quote — an importer reads what's printed on the page, and the figures are still yours to confirm.
Which Method to Use
- Early-stage leads and canvassing: built-in satellite measurement. It's fast, has no marginal cost, and is good enough for a first quote.
- A job you're about to sell or file a claim on: confirm on site, or add a third-party report if the file calls for one.
- Complex roofs: compare two sources, or walk it.
Whatever the source, a measurement is not a material order. Apply your waste factor — it varies with roof complexity and shingle type — before you order, and round up to whole squares.
Further Reading
- Satellite vs Manual Roof Measurement — When each method wins, and what the accuracy difference looks like in practice
- How to Estimate a Roofing Job — Step-by-step guide with the formula, from measurement to final price
- Ketterly Satellite Roof Measurement — Measure any roof from satellite imagery in seconds, with no per-report fees
- Ketterly Estimating & Quotes — Turn a measurement into a signed contract before the lead goes cold