Roofr Pricing in 2026
Roofr publishes pricing — one of the few that do. Here's a full breakdown of Roofr's tiers, what satellite reports actually cost, and how it compares to Ketterly.
Pricing transparency: Publicly published
Roofr published pricing page (as of 2026)
Roofr Published Pricing Tiers
Free
$0/month
1 user
Limited features — basic quoting only. Satellite measurement reports cost extra per report.
Starter
~$89/user/month
Per user
Full proposal builder, e-signature, basic CRM. Satellite reports still cost per use.
Pro
~$149/user/month
Per user
Adds automations, more integrations, advanced CRM features.
Roofr Pricing: Full Picture
Reported price range
$0 (free) to ~$149/user/month (Pro)
Pricing model
per seat
Contract
Monthly and annual
Monthly and annual. Annual is discounted.
What's Included
- Satellite roof measurement (Google + additional providers)
- Proposal builder with product catalog
- Digital e-signature
- Basic CRM pipeline
- Customer portal for homeowners
- Mobile app
What Costs Extra
- Satellite measurement reports are per-report credits (not unlimited) — even on paid plans
- Advanced automations (Pro tier only)
- Insurance supplement tracking (not a feature)
- Commission tracking (not a feature)
- Crew scheduling and job management (not available)
- Canvassing and door-knocking maps (not available)
How Ketterly Compares on Price
Roofr is the most transparent on pricing in the category — and that's genuinely appreciated. The limitation is scope: it's built for quoting and proposals. Companies that need a full operations platform (supplement tracking, job costing, crew management, commission tracking) need to either add tools or switch to a full-stack platform.
| Team size | Roofr (est.) | Ketterly (published) |
|---|---|---|
| 1–3 users | ~$267–$447/mo (est.) | $250/mo — Starter |
| 5 users | ~$445–$745/mo (est.) | $425/mo — Team |
| 10 users | ~$890–$1,490/mo (est.) | $800/mo — Business |
| 20 users | ~$1,780–$2,980/mo (est.) | $1,500/mo — Scale |
Roofr estimates based on community reports and G2 reviews. Ketterly pricing is published and fixed.
Ketterly Pricing — No Surprises
Flat-rate team pricing. One bill. Same price whether you have 1 user or your full team headcount.
Starter
$250/mo
Up to 3 users
Full platform — satellite measurement, supplement tracking, job costing, commission tracking, canvassing maps, and more.
Team
$425/mo
Up to 5 users
Full platform — satellite measurement, supplement tracking, job costing, commission tracking, canvassing maps, and more.
Business
$800/mo
Up to 10 users
Full platform — satellite measurement, supplement tracking, job costing, commission tracking, canvassing maps, and more.
Scale
$1500/mo
Up to 20 users
Full platform — satellite measurement, supplement tracking, job costing, commission tracking, canvassing maps, and more.
Who Roofr Is Best For
Retail residential roofing companies that want a fast measurement-to-proposal workflow and transparent pricing. Not suitable for insurance restoration or companies needing crew management.
Frequently Asked
Roofr Pricing: Common Questions
How much does Roofr cost per month?
Roofr publishes pricing openly. The free plan offers basic quoting for 1 user. The Starter plan is approximately $89/user/month and the Pro plan is approximately $149/user/month. For a 5-user team on Pro, that's roughly $745/month.
Is Roofr satellite measurement unlimited?
No. Satellite measurement reports on Roofr are per-report credits — even on paid plans. You pay for each report you run. This can add up significantly if you're measuring multiple properties per day. Make sure to factor in the per-report cost when calculating total monthly spend.
Does Roofr work for insurance restoration?
Roofr is not designed for insurance restoration. It has no supplement tracking, no insurance claim workflow, and no Xactimate integration. Insurance restoration companies will find Roofr missing the core features they need for their workflow.
How does Roofr compare to Ketterly in price?
For a 5-user team, Roofr Pro would cost approximately $745/month plus per-report satellite measurement costs. Ketterly's Team plan is $425/month flat for up to 5 users and includes satellite measurement (via Google Solar API), supplement tracking, job costing, canvassing maps, and commission tracking — at a lower price point with a broader feature set.
Can I use Roofr for a storm restoration company?
Not effectively. Roofr is built for retail residential quoting. A storm restoration company needs door-to-door canvassing tools, supplement tracking, insurance claim workflow management, and crew management — none of which Roofr provides.