The embed code is one line
<iframe
src="https://app.ketterly.com/forms/your-form-id"
width="100%"height="700"
frameborder="0"style="border:none;border-radius:8px;"
title="Contact Us"
></iframe>
<divstyle="text-align:center;margin-top:6px;">
<ahref="https://ketterly.com"target="_blank"style="font-size:11px;color:#9ca3af;text-decoration:none;">Powered by Ketterly</a>
</div>
Ketterly generates this code for you — just copy and paste it into your website.
How It Works
Up and running in under 10 minutes
Create your form in Ketterly
Go to Settings → Lead Capture Forms. Choose your fields, set your branding, write your success message. Takes 5 minutes.
Copy the embed code
Ketterly generates a one-line iframe snippet. Copy it to your clipboard.
Paste it on your website
Drop the code into any page on your site — WordPress, Wix, Squarespace, custom HTML. Every submission lands instantly in your Ketterly pipeline.
Your website works for you 24/7 — even after a hailstorm at midnight
Homeowners don't wait for business hours after a storm. They search for roofers, land on your site, and fill out a form. Without a CRM-connected form, that lead sits in an email inbox until someone notices it — hours later, after your competitors have already called.
- Leads appear in your CRM the moment someone submits
- Your team gets notified instantly — no checking your email
- Set up automated follow-up so the homeowner hears from you right away
- Fully branded with your logo and colors — looks like your site
- Works on any website platform — WordPress, Wix, Squarespace, custom
- No extra subscriptions, no monthly form fees — included in Ketterly
Common Uses
One form. Multiple use cases.
Homepage contact form
Replace the basic "email us" link with a real lead capture form that goes directly into your pipeline.
Storm damage landing page
Run a "Did you get hail?" ad campaign and send traffic to a landing page with a storm damage form. Leads route straight to your canvassing team.
Free estimate form
"Get a Free Estimate" is the most-clicked CTA on roofing websites. Connect it to a form that captures name, address, and service type.
Commercial inquiry form
Separate form for commercial prospects with different fields — company name, building size, roof type — so commercial leads are flagged in your pipeline.
Referral form
Let existing customers refer neighbors with a simple form. Track which referral source each lead came from.
After-hours capture
Your website is your best sales rep — it works when your team doesn't. Every lead captured overnight is in your pipeline by the time you start your morning.
Frequently Asked
Website Lead Form: Common Questions
How do I add a lead form to my roofing company website?
With Ketterly, you generate an embed code from your account settings and paste it into your website. The form works on any website — WordPress, Wix, Squarespace, custom HTML, or anywhere that accepts HTML. No developer required.
Where do the leads from my website form go?
Every submission goes directly into your Ketterly leads table, automatically assigned to your company. You get a notification, and the lead shows up in your pipeline immediately — no manual data entry.
Can I customize the form to match my brand?
Yes. You can set your company logo, primary color, form title, which fields to include (name, phone, email, address, service type, message), which fields are required, and the success message or redirect URL after submission.
Does the form work on mobile?
Yes. The form is fully responsive and works on all screen sizes. On mobile, it stacks fields vertically and is designed for thumb-friendly tapping.
Can I have multiple lead forms for different pages?
Yes. You can create multiple forms in Ketterly — a general contact form, a storm damage form, a commercial inquiry form — each with different fields and routing. Each gets its own embed code.
What happens if someone submits the form outside of business hours?
The lead is captured and stored in Ketterly immediately. Your team gets notified when they're back online. You can also set up automated follow-up messages so the homeowner hears from you right away — even at 2am after a hailstorm.