The Problem
What Gets in the Way
Spreadsheets break when you have more than 10 jobs
Starting with spreadsheets feels fine until you're juggling 15 leads, 5 active jobs, and 3 waiting on supplements. At that point, things start falling through cracks.
Looking unprofessional loses jobs
Homeowners compare multiple bids. If your proposal is a scanned PDF or a phone photo of a handwritten estimate, you're at a disadvantage before the price is even discussed.
Getting paid is slow and awkward
Chasing checks is embarrassing and wastes time. Many customers want to pay by card but you have no easy way to take it.
The Solution
How Ketterly Solves It
Professional Branded Proposals
Send proposals that look like a $5M company sent them — even if you just installed your first roof last month. First impressions win jobs.
Satellite Measurement
Get accurate roof measurements without climbing every roof manually. Order a measurement, generate the quote, send the proposal — in under 30 minutes.
Online Payments
Send an invoice link and get paid by card or bank transfer the same day. Never wait on a check again.
Simple Lead Pipeline
Track every lead from inquiry to closed job. Know exactly where every prospect stands without digging through texts and emails.
Frequently Asked
Common Questions
Is Ketterly too complex for a small startup roofing company?
No. Ketterly is designed to be operational in one week. Most new companies start with just the lead pipeline and quoting features, then add crew scheduling and commission tracking as they grow.
What does Ketterly cost for a small team?
Ketterly starts at $250/month for up to 3 users. That's the owner plus a couple of reps or crew leads — a full system at less than $3,000 per year.
Can I grow into Ketterly as I scale?
Yes. Ketterly scales from solo operator to 20+ user teams on the same platform. You don't need to migrate to a different system as you grow — just add users and enable more features.